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INTERNATIONAL. GlobalEnglish Corporation, the leading provider of on-demand learning and support for business English communication, is helping leading Middle East companies like Emirates Bank, Saudi Aramco, Naizak, DP World and Dubai Municipality take a fast track to English language proficiency.

The US company says there are several factors leading to increased demand for employees participating in its business English training programme, including the high percentage of economically-active youth population, and the trend for local companies to become more globalised.

Saudi Aramco, the world’s largest oil company, for example builds the GlobalEnglish course into its college preparation programmes and core training programme for senior managers. Later, it is planning to extend the use of GlobalEnglish to more senior managers.

“There are companies such as Dubai Ports World, which are becoming global players and this is a significant change from a decade ago. The region is also seeing a lot of FDI in finance and banking, which is contributing to the global business environment,” said Mahesh Ram, the company’s Vice President of Worldwide Business Development and Corporate Sales Director.

Many organisations are realising the ability of their talent to provide excellent client service on an international scale is the key to reaching our global expansion goals. And for them, GlobalEnglish gives a competitive edge. The company supplies a cost-effective and consistent training solution for building a flexible, global workforce equipped with the English communication skills needed to conduct business globally.

Employees of corporate customers get access the GlobalEnglish Corporate Learning Service, which provides complete support, from assessment, to skill development, to customised on-the-job performance support. English is taught in the context of relevant business situations, and the skills are immediately applicable on the job.

Workforce nationalization laws, to increase participation of national citizens, is putting pressure on the skills base of the local population. This is occurring at the same time as multinational companies are having a greater say in the Middle East economies. GlobalEnglish says that there is still a lack of world-class English teaching in the education system regionally, which is also pressing companies and employees to brush up on their English skills. These base skills are variable according to the country as well as the individual candidate, the company says.

“The speed to reach competency varies on the existing skills,” said Ram. “The point about our technology is that it allows the learning to happen in real time, at any time of their convenience. Our tools and technologies go right to the desktop.

“We are about learning by doing, not just sitting back in a classroom. In a classroom situation, the time for the student to speak is just about three to four minutes of talking and the production of language.”

Ram adds that the GlobalEnglish is working with over 500 companies in over 20 countries where it has a physical presence. The focus is very much on large global companies and about the sharp end of how companies can do business in English.

The Middle East is one of the growth hotspots for English language training, along with China, Brazil, Central & Eastern Europe among other emerging markets. The company says that 85% of its students complete the full course, compared to 50% on other programmes.

“Our customers tell us that these new skills make an immediate difference in speaking with customers on the ‘phone. For example, bank tellers have seen a remarkable increase in their confidence level and cultural awareness,” said Ram.

“This gives people the confidence to produce.”

Executives from DHL, Halliburton, ArcelorMittal, Halliburton, IBM, Neoris, PricewaterhouseCoopers and Unisys, among many others, have shared how they are successfully addressing their global learning needs in today's challenging economy. More and more Middle East firms also are reducing costs and creating a competitive advantage in the global marketplace through the development of English communication skills.

GlobalEnglish is the leading provider of online assessment, learning, and support for business English communication for the world's top companies. The GlobalEnglish Corporate Learning Service provides learners with a unique blend of rich course content, progress assessment, and performance support. The service also offers live, real-time access to qualified English teachers 24 hours a day, 7 days a week via voice and text. And a complete suite of administration tools helps companies easily manage, measure, and track performance across the organization.

GlobalEnglish complements its world-class online Corporate Learning Service with a full range of implementation services, including a team of global consultants who partner with clients to ensure success.

GlobalEnglish is the preferred choice of the world's largest companies, including BNP Paribas, Capgemini, Cisco, Deloitte, Deutsche Telekom, GSK, Hewlett-Packard, Hilton, John Deere, Procter & Gamble, Reuters, Unisys, and Wyeth.

For more information, visit www.GlobalEnglish.com

Escrito por José Ricardo Noronha às 14h42
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